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Yammer: Twitter Goes To Work
Kicking off a new series of posts about things I like (or love), let’s take a look at Yammer.
Yammer is an enterprise version of Twitter, creating company-specific private networks based on a common email address domain. Where twitter asks one simple question “What are you doing?” Yammer asks “What are you working on?”
As employees answer that question, a feed is created in one central location enabling co-workers to discuss ideas, post news, ask questions, and share links and other information.
Other employees can subscribe to tags (any word prefixed with #) or chose coworkers they wish to follow, managing the stream of updates relevant to them. By keeping up with Yammer, employees can see what everyone else in the company is talking about over the past 24 hours, week, or month. Yammer has a lot more functionality that I haven’t explored yet, including public and private groups within the company network, image and file attachments, and more interface clients than anyone could possibly use.
You can send and receive updates via IM, SMS, Email, iPhone, BlackBerry, Desktop, Browser Plugin, or directly on the Yammer.com website.
It’s beautifully subversive, since employees sign up and create the network on their own, and after achieving critical mass the company has an option to “claim” their network and start paying to exert additional control.
